The real estate industry has changed dramatically over the last few years and Crossroads has taken the steps necessary to maintain our position as market leader in our area. Since 85% of buyers now begin their search on the internet, we have invested in a new state-of-the-art website, which has all of the advanced features including mapping searches, community information, and our newest feature, a keyword search. All Crossroads agents receive ongoing advanced computer training to help us keep up with changing technologies. And our website is updated daily, to help increase visibility for our online listings.
Crossroads listings are advertised on over 25 national websites. Our comprehensive marketing and advertising plan also includes targeted direct mail pieces featuring photos and information about the house, classified advertising in newspapers throughout the metropolitan area, featured advertisements in the real estate magazines and listing with the Multiple Listing Service. The marketing plan may also include broker's open houses, virtual tours and exclusive showings.
At Crossroads, we understand that there is no one marketing plan that is appropriate for all types of homes. Your agent will work with you to customize all marketing to suit your needs whether you're adding your home to our portfolio of Distinctive Properties, selling an Adult Community home, listing a waterfront property or a 3 bedroom ranch house in a great school district.